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96 Welcome to CMNA Racing      96

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Imagine every Thursday, driving at 140 miles per hour, racing door to door with some of the best drivers in the Northeast.  That is what we at CMNA Racing thrive on every summer.  NASCAR racing has taken off over the past decade and grown into the number one spectator sport in the country.  The Northeast is known for its racing and our home track of Thompson Speedway in Connecticut is no different. Many Nextel Cup stars have raced at Thompson Speedway over the years. This includes the likes of Martin Truex Jr., the 2005 Champion Tony Stewart, and last year; in our division, Nextel Cup star Kenny Wallace.

So what can we do for a sponsor here at CMNA Racing? Exposure into the NASCAR community is a very big business.  Studies have confirmed that the typical NASCAR fans will be more likely to support and buy items associated with NASCAR teams rather than products that are not associated with NASCAR. The ever-increasing popularity of NASCAR as a spectator sport in the United States reinforces sponsorship of a race team such as CMNA Racing as a way to reach this target market. With that large of an audience, the various NASCAR teams are not just advertising for automotive companies. Companies with many different products try everything to get their name out there among the racing community. This marketing strategy even has audience impact from the weekly racers like us at CMNA Racing.  Throughout our experience with racing in the Northeast, the exposure that companies are given on a weekly basis to thousands of NASCAR fans results in many of those fans choosing to buy the products or patronize the businesses they see on their favorite car rather than to go to another company for the same product.  A perfect example is how Home Depot and Lowes compete on the Nextel Cup level. It is a proven fact that fans that like the Home Depot car are more likely to buy their home improvement products at the Home Depot, and vice versa.  Regional racing is no different.  Several businesses that have helped me in the past were able to see the difference and exposure they received from being associated with NASCAR.

CMNA Racing is a family racing organization that was established in 2002. When we formulated a vision for CMNA Racing, we had the following core goals in mind.  First, every week, we wanted to be able to show up at the track with the best equipment and give our team a shot to contend for the win. Secondly, we wanted to represent our sponsors, Thompson Speedway, and the NASCAR pro stock division in the most professional way possible. After all, every week we are there to put on an adrenaline rush and thrilling race program for thousands of fans. Lastly, we wanted to make sure we had fun.  We at CMNA Racing are living an experience and reality that many people only dream to someday have.  We consider ourselves fortunate to be in the position to make our dream a reality and it definitely takes a team to make our organization successful.

The driver of the #96 car for CMNA Racing is Matt Zenisky. Matt has worked on cars since the early 90ís and has been an integral part of many successful teams within the weekly racing series as well as the Busch East series.  After Matt graduated from Bentley College in 2000 with a major in Economics and Finance, we started the race team of which Matt pilots. The 2006 season was really the first season he really got a chance to show what he was made of.  We were a top ten contender in all races we competed in this year. In the 13 events we competed, we notched 4 top ten finishes in a row and finished out of the top 15 only twice all season. In each of those four races, we were in the top 5 for most of the night. Close racing up at the front became a staple for us in 2008. Obviously racing in the top 10 every night is not easy and everyone is bound to have some bad luck, though with hard work and a strong team we were able to avoid some of the major bad luck and count the 2008 season as a success to be built on.

In looking ahead for 2009, CMNA Racing is extremely excited about our racing future. Dur-A-Flex race car bodies has outfitted us with a sleek 2009 Chevrolet Impala SS body for next year.  We are continuing to keep up with new technology to gain all the horsepower we can get.  Our goals will be raised next year to capture some top five finishes and, with luck, some wins. With dedication and hard work and help from all of our supporters, this will be a season for the ages. We hope that our metallic blue Chevrolet Impala SS can pace the field and continue to be a contender every week while having a great time.

If you are interested in taking advantage of the exposure that NASCAR has to offer and would like to get on board with CMNA Racing, we would definitely like to sit down with you and discuss ways for your business to become a sponsor. In NASCAR, sponsors are critical in supporting what race teams do at the track, and in turn whether it is through team appearances at your place of business or strictly our performance and exposure at the track, we look forward to see how we can work together to help expose your business to a growing audience of potential customers. For more information please check us out on line at www.cmnaracing.com.

 

 

Contact Information

CMNA Racing

Matt Zenisky

64 County Rd

Holyoke MA 01040

781-710-4957  

MZenisky@yahoo.com

 

Special thanks to Scott and Trevor Nickel for the awesome photographs of the 96 Monte Carlo